Your Cloud Marketplace listing isn’t enough:
CloudAtlas is the missing GTM ingredient that unifies strategy, execution, and team alignment—turning presence into unstoppable revenue.
Maximize Your B2B Marketplace Capabilities
Get Cloud GTM ROI
Our Process
Our Process
Get a Plan
CloudAtlas combines marketplace strategy, product development, and go-to-market (GTM) execution to create tailored success plans:
Instant Access to
Marketplace Expertise
Proven Methodology for
Scalable Growth
Comprehensive
Marketplace Services
Data-Driven Decision Making
Partnership Approach
Initial Engagement and Discovery
Activities:
- Introductory meeting to gather key insights about your product and marketplace strategy.
- Initial product assessment, including architecture, readiness, and target persona analysis.
- SWOT Analysis: Review your strengths, weaknesses, opportunities, and threats.
Marketplace Success Plan Development
Activities:
- In-depth competitor analysis and persona targeting.
- GTM strategy development, covering product-led growth (PLG) and sales-led growth (SLG).
- Monetization models, including usage-based or flat-fee pricing.
Focused Execution and Continuous Support
Activities:
- Ongoing advisory sessions to ensure strategic alignment and address challenges.
- Monthly support for vendor management, updating GTM plans, and adapting to marketplace changes.
How “Get a Plan” Leads to Other CloudAtlas Services
The “Get a Plan” service is the gateway to subsequent CloudAtlas “Get ROI” services, designed to guide ISVs through the entire marketplace strategy:
Get Approved
After developing a comprehensive success plan, ISVs can move to the “Get Approved” phase, where CloudAtlas assists with solution validation and technical compliance. This phase includes:
- Navigating the approval process for GCP, AWS, or Azure.
- Aligning product architecture with specific cloud marketplace requirements.
- Ensuring your solution meets listing criteria for seamless submission and approval.
Get Listed
With approval secured, the next step is the “Get Listed” service, which focuses on:
- Creating a compelling listing that aligns with product deployment models, pricing strategies, and GTM objectives.
- Partnering with integration vendors and assisting in listing optimization.
- Ensuring listings maximize visibility, attract buyers, and drive transactions.
Get Transactions
Once listed, ISVs often need support to increase transaction volumes. The “Get Transactions” service helps:
- Improve product positioning, refine messaging, and create GTM materials.
- Drive direct sales, co-sell engagements, and marketing campaigns.
- Provide ongoing field execution and performance monitoring.
Get Support
As ISVs achieve transaction growth, the “Get Support” service offers long-term scaling and optimization through:
- Enhancing technical foundations and architecture.
- Streamlining marketplace operations and integrations.
- Transitioning to cloud-native SaaS models for increased ecosystem alignment and growth.
Get Approved
After developing a comprehensive success plan, ISVs can move to the “Get Approved” phase, where CloudAtlas assists with solution validation and technical compliance. This phase includes:
- Navigating the approval process for GCP, AWS, or Azure.
- Aligning product architecture with specific cloud marketplace requirements.
- Ensuring your solution meets listing criteria for seamless submission and approval.
Get Listed
With approval secured, the next step is the “Get Listed” service, which focuses on:
- Creating a compelling listing that aligns with product deployment models, pricing strategies, and GTM objectives.
- Partnering with integration vendors and assisting in listing optimization.
- Ensuring listings maximize visibility, attract buyers, and drive transactions.
Get Transactions
Once listed, ISVs often need support to increase transaction volumes. The “Get Transactions” service helps:
- Improve product positioning, refine messaging, and create GTM materials.
- Drive direct sales, co-sell engagements, and marketing campaigns.
- Provide ongoing field execution and performance monitoring.
Get Support
As ISVs achieve transaction growth, the “Get Support” service offers long-term scaling and optimization through:
- Enhancing technical foundations and architecture
- Streamlining marketplace operations and integrations.
- Transitioning to cloud-native SaaS models for increased ecosystem alignment and growth.
Proven Marketplace Leadership: Meet Our CEO
Developed a Marketplace Program
Onboarded over 70 Vendors
Pioneered Containerized
SaaS Accelerator
Delivered Seamless Deployment Experiences
Empowered ISVs with
Tailored Strategies
Who Can Benefit?
Our Partners
Chef’s Special Reviews
Partnering with Justin and Cloud Atlas has been absolutely phenomenal.
The roadmap he provides for executing on the Marketplace is one of the best I‘ve ever seen. Justin is direct yet always willing to help, offering invaluable product feedback and guidance. His expertise in communicating with C-level executives and developing a go-to-market strategy is exceptional.
F33 Tristan Olson
Head of Partnerships
Every alliances and sales leader should be taking advantage of CloudAtlas’s professional services. Most ISVs are not seeing a lot of transactions in the hyperscaler Marketplaces because they are not clear on what it takes to make it work. CloudAtlas has the first offering I have seen that provides comprehensive Cloud Marketplace services and enables a cohesive approach. They help you align your product and message with the Marketplaces, but they also teach your sellers to use the customer benefits offered by the Cloud Providers to drive revenue. This is a huge competitive advantage right now, because most salespeople have no clue.
Tony Dawson, Ifni, Inc.
I highly recommend CloudAtlas. Their custom Cloud Marketplace Selling playbooks and Co-Selling battle cards arm your salespeople with what they need to drive deals more effectively, whether they transact in the Marketplace or not.. They are the right services partner to help you achieve the highest ROI in your Cloud Marketplace go to market effort.
Ben Mappen, CEO, Teem, Inc.
Cloud Marketplaces are tough to figure out. That’s why I like what CloudAtlas is doing. Their approach is different and fresh, and I truly believe that all sales professionals need to invest the time and effort into building the Cloud Marketplace sales motion into their selling process.
JV Melo, Tackle.io & Clazar
CloudAtlas’s deep expertise with AWS saved us at least 6 months of research and planning. They helped us establish the best route to market with AWS and provided us with a guided path forward. We couldn’t be happier.
Feras Tappuni, CEO, SecurityHQ
The value of watching CloudAtlas evolve through this has been worth the money alone because it‘s given me insights on how the market reacts to things. It‘s helped me make better decisions in other places.
CEO of Data Analytics Platform
CloudAtlas gave me valuable feedback... not just random feedback. It‘s actually... real feedback that I can take and learn from.
CEO of Data Analytics Platform
The SOUP Methodology: Accelerate Your B2B Marketplace Growth
How the Soup Works?
Why SOUP Is More Effective Than Traditional Approaches
Many B2B marketplaces use private offers and co-selling, which can be slow and cumbersome. Private offers involve negotiation and customization, while co-selling depends on partner expertise and alignment.
SOUP offers a streamlined, customer-centric approach for faster time-to-value. Simplified onboarding and pricing enable quick benefits, leading to higher adoption rates and increased revenue.
SOUP streamlines co-selling with standardized offers and transparent pricing, allowing partners to promote your product without expertise in your specific domain.
The Benefits of the Soup
Faster Time-to-Value
Streamlined Operations
Scalable Growth
Improved Customer Experience
Effective Co-selling
Take Charge of Your Marketplace
Our Secrets to Dominating the Marketplace
Frequently Asked Questions
CloudAtlas is your strategic partner in conquering the cloud marketplace landscape. We help independent software vendors (ISVs) succeed by simplifying the process of getting listed, creating a frictionless buying experience, optimizing go-to-market (GTM) strategies, and maximizing cloud commit consumption. Think of us as your “cloud sherpa” guiding you to new heights in GCP, AWS, and Azure Marketplaces.
We don’t just list your product; we ensure it thrives. While others may sell success stories, we’re obsessed with your success. Our tailored strategies, white-glove service, and deep marketplace insights set us apart. We focus on:
- Product-Led Growth Strategies: Ensuring your product speaks for itself and drives adoption.
- Collaborative GTM Planning: Co-sell strategies that align with cloud provider sales teams.
- Frictionless Deployments: Streamlining the experience from purchase to deployment. We believe every ISV deserves their moment in the sun, and we’re here to make it happen.
Ah, the SOUP Methodology—a CloudAtlas exclusive! SOUP stands for Standard Offers and Usage-based Pricing. It’s our recipe for marketplace success, ensuring your product is structured to maximize customer value and cloud commit consumption. We focus on creating compelling offers and pricing models that are simple for your customers to understand, deploy, and scale. Think of it as the secret sauce that makes your cloud marketplace presence irresistible.
“Click-to-deploy” is like the one-click purchase of the cloud world. It enables your customers to quickly deploy your solution directly from the marketplace with minimal friction. This is crucial because the easier you make it for customers to start using your product, the higher the chance they’ll stick around. We help ISVs assess their readiness for click-to-deploy, and if they’re not ready, we provide a roadmap to get there, driving faster time to value for your customers.
Absolutely! Our “SaaS Pricing Optimization” service is designed to help you explore all pricing models, from flat-rate to consumption-based pricing. We’ll guide you in choosing the best approach for your product and customer base and ensure it aligns with marketplace standards. Need to integrate usage-based pricing? We’ve got a layered infographic and a personalized strategy session to get you there.
We start with a Marketplace Success Plan that includes:
- SWOT Analysis: Understanding strengths, weaknesses, opportunities, and threats.
- 1-Year Unique Plan: Tailored to your product and market.
- Solution Validation and Gap Analysis: Identifying what needs to be done to pass marketplace requirements.
- Frictionless Deployment Blueprint: Ensuring smooth onboarding and deployment for your customers.
In other words, we don’t just get you listed; we make sure you shine!
This is our premium subscription service where we offer high-impact marketplace strategy without the full-time commitment. Think of it like hiring a world-class chef to design your menu but without needing to run a 5-star restaurant. You get direct access to top-tier strategists who will help craft, optimize, and execute your cloud marketplace strategy. And you only pay for the time you need!
We partner closely with marketplace teams, understand their unique requirements, and align your strategy to fit seamlessly into their ecosystem. Our relationships with these providers are designed to give you insider insights and an upper hand in making your marketplace journey a success. We are not just about compliance; we are about collaboration, co-sell strategies, and maximizing growth.
Starting is simple! Reach out to us for a discovery call where we dive into your needs, challenges, and goals. From there, we can craft a customized path forward—whether it’s a complete marketplace readiness assessment, GTM strategy, or an exclusive workshop using Google Cloud’s Solution Acceleration Toolkit. Let’s make your cloud marketplace journey not just successful but legendary.
Results vary based on your product, market, and commitment, but our clients often see:
- Faster time to market with fewer roadblocks.
- Enhanced product positioning and visibility.
- Seamless customer experiences that drive retention and expansion.
In short, we help you move from being just listed to being loved in the marketplace.
We’re on a mission to transform the cloud marketplace experience for ISVs and their customers. From new productized services to deepening our partnerships with industry leaders, we’re always innovating. Keep an eye on our vodcast series and upcoming customer portal launch for more exciting developments!
Achieve Marketplace Goals with CloudAtlas
