CloudAtlas is your strategic partner in conquering the cloud marketplace landscape. We help independent software vendors (ISVs) succeed by simplifying the process of getting listed, creating a frictionless buying experience, optimizing go-to-market (GTM) strategies, and maximizing cloud commit consumption. Think of us as your “cloud sherpa” guiding you to new heights in GCP, AWS, and Azure Marketplaces.

Great question! Cloud marketplaces like GCP, AWS, and Azure are not just new channels; they’re growth multipliers. They allow you to tap into a vast customer base, provide the ability for customers to burn down cloud commitments with your product, and offer frictionless procurement and deployment experiences. By leveraging cloud marketplaces, you make it easier for enterprises to buy, deploy, and use your solutions. And easier sales are better sales!

We don’t just list your product; we ensure it thrives. While others may sell success stories, we’re obsessed with your success. Our tailored strategies, white-glove service, and deep marketplace insights set us apart. We focus on:

• Product-Led Growth Strategies: Ensuring your product speaks for itself and drives adoption.
• Collaborative GTM Planning: Co-sell strategies that align with cloud provider sales teams.
• Frictionless Deployments: Streamlining the experience from purchase to deployment. We believe every ISV deserves their moment in the sun, and we’re here to make it happen. 

Ah, the SOUP Methodology—a CloudAtlas exclusive! SOUP stands for Standard Offers and Usage-based Pricing. It’s our recipe for marketplace success, ensuring your product is structured to maximize customer value and cloud commit consumption. We focus on creating compelling offers and pricing models that are simple for your customers to understand, deploy, and scale. Think of it as the secret sauce that makes your cloud marketplace presence irresistible. 

“Click-to-deploy” is like the one-click purchase of the cloud world. It enables your customers to quickly deploy your solution directly from the marketplace with minimal friction. This is crucial because the easier you make it for customers to start using your product, the higher the chance they’ll stick around. We help ISVs assess their readiness for click-to-deploy, and if they’re not ready, we provide a roadmap to get there, driving faster time to value for your customers.

Absolutely! Our “SaaS Pricing Optimization” service is designed to help you explore all pricing models, from flat-rate to consumption-based pricing. We’ll guide you in choosing the best approach for your product and customer base and ensure it aligns with marketplace standards. Need to integrate usage-based pricing? We’ve got a layered infographic and a personalized strategy session to get you there. 

We start with a Marketplace Success Plan that includes:

• SWOT Analysis: Understanding strengths, weaknesses, opportunities, and threats.
• 1-Year Unique Plan: Tailored to your product and market.
• Solution Validation and Gap Analysis: Identifying what needs to be done to pass marketplace requirements.
• Frictionless Deployment Blueprint: Ensuring smooth onboarding and deployment for your customers.

In other words, we don’t just get you listed; we make sure you shine!

This is our premium subscription service where we offer high-impact marketplace strategy without the full-time commitment. Think of it like hiring a world-class chef to design your menu but without needing to run a 5-star restaurant. You get direct access to top-tier strategists who will help craft, optimize, and execute your cloud marketplace strategy. And you only pay for the time you need!

We partner closely with marketplace teams, understand their unique requirements, and align your strategy to fit seamlessly into their ecosystem. Our relationships with these providers are designed to give you insider insights and an upper hand in making your marketplace journey a success. We are not just about compliance; we are about collaboration, co-sell strategies, and maximizing growth.

Starting is simple! Reach out to us for a discovery call where we dive into your needs, challenges, and goals. From there, we can craft a customized path forward—whether it’s a complete marketplace readiness assessment, GTM strategy, or an exclusive workshop using Google Cloud’s Solution Acceleration Toolkit. Let’s make your cloud marketplace journey not just successful but legendary.

Results vary based on your product, market, and commitment, but our clients often see:

• Faster time to market with fewer roadblocks.
• Enhanced product positioning and visibility.
• Seamless customer experiences that drive retention and expansion.

In short, we help you move from being just listed to being loved in the marketplace.

We believe in constant evolution. Our services are sold in 2-hour chunks that include specific objectives and subtasks, allowing us to adjust strategies based on real-time feedback and market changes. This agile approach ensures that you’re always ahead of the curve, adapting and thriving as the marketplace evolves.

We’re on a mission to transform the cloud marketplace experience for ISVs and their customers. From new productized services to deepening our partnerships with industry leaders, we’re always innovating. Keep an eye on our vodcast series and upcoming customer portal launch for more exciting developments!

If you’re not yet convinced or have specific needs not covered in our FAQ, we’re all ears! Contact us directly, and let’s chat. We’re here to help you succeed in the cloud marketplace, one smart strategy at a time.