Unlock Cloud Marketplace Potential: Free Cloud Marketplace Success Insights Report

The Marketplace Success Insights Report is a free, high-level report crafted to empower you with strategic data, insights, and action steps to make a strong case for investing in Cloud Marketplaces. Designed as a valuable resource, this report provides:

Report Details

Tailored insights on the Cloud Marketplace ecosystem, highlighting untapped opportunities like the $380 billion in unused cloud commitments.

A breakdown of marketplace engagement costs, illustrating how CloudAtlas’ fractional services offer a cost-effective alternative to traditional, fully staffed internal teams.

Evidence on how marketplace alignment can drive revenue, unlock new customer segments, and establish critical partnerships.

Get Alignment you Need

This report helps you clarify and communicate the value of marketplace investment, enabling you to build internal alignment and support. It’s ideal for alliance managers, partnership leads, and executives seeking to understand the impact of marketplace engagement.

Who Is This For?

Alliance & Partnership Managers: Individuals responsible for cloud relationships who need evidence and a clear case for marketplace value.


Executives & Decision-Makers: Stakeholders needing data to weigh the strategic and financial benefits of Cloud Marketplaces as a viable growth channel.

Why Invest in Cloud Marketplaces?

The Cloud Marketplace Opportunity

  • $380B in Unused Cloud Commitments: Cloud Marketplaces provide a direct way to capture these commitments, creating a new channel for efficient revenue generation.
  • Accelerated Market Access: With built-in resources, Cloud Marketplaces reduce time-to-market and increase product accessibility across a global cloud ecosystem.
  • Revenue Growth and Efficiency: Marketplaces enable access to new revenue streams and faster customer acquisition, with the potential for substantial ROI.


Challenges Without a Marketplace Strategy

Organizations lacking a dedicated marketplace approach often:

  • Lose Key Deals: Competitors positioned in Cloud Marketplaces often win over companies without a presence.
  • Face High Operating Costs: An in-house marketplace team can cost $500,000–$1M annually.
  • Experience Lost Efficiency: CloudAtlas’ expertise provides faster results at a fraction of the cost and time required for internal teams.