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Get a Plan, a Clear, Customized Marketplace Strategy in 30 Days

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Get a Plan

CloudAtlas fuses marketplace strategy, product development, and GTM execution into a customized success roadmap, ready in just three steps. From emerging ISVs to enterprise leaders, we help you move faster, smarter, and with full confidence into the cloud marketplace.

Get a clear, executive-ready strategy with CloudAtlas Get a Plan.

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Instant Access to
Marketplace Expertise

Get on-demand strategic and operational support with an Atlas Express subscription.
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Proven Methodology for
Scalable Growth

The SOUP (Standard Offers and Usage Pricing) framework boosts growth with faster time-to-value and optimized pricing.
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Comprehensive
Marketplace Services

We cater to all your marketplace needs—launching, revamping, or consulting.
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Data-Driven Decision Making

Our data-driven insights help maximize your marketplace performance.
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Partnership Approach

We work with you to tailor solutions to your needs for tangible outcomes.

What's Included

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Initial Engagement and Discovery

Step 1

Step 1 - Initial Engagement and Discovery

Objective: Evaluate your current marketplace positioning, identify gaps, and set immediate goals.
Activities:
  • Introductory meeting to gather key insights about your product and marketplace strategy.
  • Initial product assessment, including architecture, readiness, and target persona analysis.
  • SWOT Analysis: Review your strengths, weaknesses, opportunities, and threats.
Deliverable: An initial discovery report with quick wins and a path forward.
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Marketplace Success Plan Development

Step 2

Step 2 - Marketplace Success Plan Development

Objective: Create a detailed success plan, including GTM strategies, product positioning, and co-sell opportunities.
Activities:
  • In-depth competitor analysis and persona targeting.
  • GTM strategy development, covering product-led growth (PLG) and sales-led growth (SLG).
  • Monetization models, including usage-based or flat-fee pricing.
Deliverable: A tailored Marketplace Success Plan aligned with cloud provider requirements, ecosystem engagement, and revenue growth strategies.
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Focused Execution and Continuous Support

Step 3

Step 3 - Focused Execution and Continuous Support

Objective: Implement the success plan with hands-on support.
Activities:
  • Ongoing advisory sessions to ensure strategic alignment and address challenges.
  • Monthly support for vendor management, updating GTM plans, and adapting to marketplace changes.
Deliverable: Continuous actionable insights and advisory services for sustained results.

Watch this 40s video to learn how our Get a Plan materials can help your business thrive.
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How 'Get a Plan' Works

1. Market Analysis: In-depth insights into your market environment.
2. Competitive Landscape: Detailed competitor analysis to strategize effectively.
3. Positioning Documents: Key positioning strategies for market differentiation.

1. Sales Playbooks: Proven strategies to boost sales.

2. Marketing Collateral: High-quality marketing materials to engage customers.

3. Customer Outreach Templates: Templates to streamline customer communication.

1. Partner Briefing Documents: Materials to inform and onboard partners.

2. Co-Branded Marketing Materials: Joint marketing resources for enhanced reach.

3. Co-Sell Opportunities: Opportunities to collaborate and succeed together.

All deliverables are integrated into the Rocket Portal, ensuring:

1. Streamlined Tracking: Monitor all materials in one centralized location.

2. Effective Support: Access comprehensive support directly within the portal.

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1. Market Analysis: In-depth insights into your market environment.
2. Competitive Landscape: Detailed competitor analysis to strategize effectively.
3. Positioning Documents: Key positioning strategies for market differentiation.

1. Sales Playbooks: Proven strategies to boost sales.

2. Marketing  Collateral: High-quality marketing materials to engage customers.

3. Customer Outreach Templates: Templates to streamline customer communication.

1. Partner Briefing Documents: Materials to inform and onboard partners.

2. Co-Branded Marketing Materials: Joint marketing resources for enhanced reach.

3. Co-Sell Opportunities: Opportunities to collaborate and succeed together.

All deliverables are integrated into the Rocket Portal, ensuring:

1. Streamlined Tracking: Monitor all materials in one centralized location.

2. Effective Support: Access comprehensive support directly within the portal.

Detailed Deliverables

Strategic & Leadership

  • Cloud Marketplace Listing Assistance - Guidance around selecting the right Cloud GTM Platform for you.
  • Leadership Alignment - High-level strategy and ROI case to secure executive buy-in for your cloud GTM.
  • Cloud GTM Strategy - Comprehensive plan defining target personas, unique value props, and go-to-market motions.
  • Cross-functional Collaboration Plan - Establish roles, shared KPIs, and meeting cadences for cohesive product, sales, and marketing teams.
  • Marketplace Expansion Plan - Blueprint for entering new cloud marketplaces (AWS/Azure/GCP) with feasibility and ROI analysis.
  • Marketplace Advocacy & Awareness - Guidance on creating marketplace champions internally and overcoming cultural adoption barriers.

Technical & Product

  • Marketplace Readiness - Technical/operational audit to ensure SaaS readiness, click-to-deploy, and compliance with marketplace needs.
  • Solution Validation Support - Formal multi-cloud evaluation (AWS/Azure/GCP) to confirm solution stability, security, and compliance.
  • Technology Roadmap Alignment - Plan to integrate SaaS, APIs, and usage-based pricing into your product roadmap for marketplace success.
  • SaaS Pricing & Monetization - Recommendations on subscription, usage-based, or hybrid pricing aligned with public/private offers.
  • Operational Scalability - Identifies automations and workflow optimizations to handle increasing transaction volume efficiently.

Sales & Partnerships

  • Seller Enablement - Sales battlecards, FAQs, and training outlines to help teams leverage and sell via the marketplace.
  • Ecosystem Partnership Enablement - Framework for CSP (AWS/Azure/GCP) and reseller/MSP partnerships to drive co-sell opportunities.
  • Partnership Strategy Plan (Co-sell Readiness) - Blueprint for working effectively with cloud field teams or ISV/MSP partners, including readiness checklists.
  • Sales Playbook & Enablement - Comprehensive marketplace sales playbook: pitch decks, FAQs, and day-to-day selling guidance.
  • Consumption Story - Showcases how your solution drives additional cloud usage and why CSPs should co-sell it.

Growth & Marketing

  • Competitive Landscape - Analysis of leading competitors, pinpointing your differentiators to win more deals on the marketplace.
  • Competitive Campaign Strategy - Tactical marketing and sales campaigns targeting competitor users, complete with messaging and case studies.
  • Customer Journey Optimization - Roadmap to enhance user onboarding, reduce friction, and improve retention from listing to renewal.

Discover how our Deliverables will empower your business:

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Get a Plan

Comprehensive GTM Materials

Market-tested materials for immediate market entry. ☑️

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Sales and Marketing Support

Customized support to boost your sales and marketing efforts. ☑️

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Partner and Co-sell Ready Documents

Essential documents for forging and nurturing partnerships. ☑️

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All Integrated into your Rocket Portal 🚀

All deliverables are integrated into the Rocket Portal, ensuring efficient tracking and support. ☑️

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Get a Plan

Reach New Heights with the Rocket Portal

The Rocket Portal is your central command for streamlining Marketplace projects!

By working with CloudAtlas, you gain exclusive access to our suite of tools designed to optimize your project’s development and execution, all in one place.

Plan Benefits

• Dashboard: Immediate insights on hours, tasks, and team interactions.

• Rocket Tracker: Details on each project‘s activity.

• Project Plan: Set goals and strategies with your team.

• Shared Files: A central spot for all project documents.

• Atlas AI: Atlas AI Assistant for your GTM questions.

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'Get A Plan' Reviews

Partnering with Justin and Cloud Atlas has been absolutely phenomenal.

The roadmap he provides for executing on the Marketplace is one of the best I‘ve ever seen. Justin is direct yet always willing to help, offering invaluable product feedback and guidance. His expertise in communicating with C-level executives and developing a go-to-market strategy is exceptional.

F33 Tristan Olson

Head of Partnerships

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The value of watching CloudAtlas evolve through this has been worth the money alone because it‘s given me insights on how the market reacts to things. It‘s helped me make better decisions in other places.

CEO of Data Analytics Platform

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CloudAtlas gave me valuable feedback... not just random feedback. It‘s actually... real feedback that I can take and learn from.

CEO of Data Analytics Platform

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Take the First Step Toward Market Dominance​

Ready for success? Don’t wait any longer. Start your customized CloudAtlas plan today and experience a new level of achievement. We are here to help!

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CloudAtlas Marketplace Success Report

First step! Get your high-level report crafted to empower you with strategic data, insights, and action steps to make a strong case for investing in Cloud Marketplaces.

AtlasExpress: Get Support

As ISVs achieve transaction growth, the “Get Support” service offers long-term scaling and optimization.

AtlasExpress: Get Transactions

Once listed, ISVs often need support to increase transaction volumes. The “Get Transactions” service helps.

AtlasExpress: Get Listed

With approval secured, the next step is the “Get Listed” service.

AtlasExpress: Get Approved

After developing a comprehensive success plan, ISVs can move to the “Get Approved” phase, where CloudAtlas assists with solution validation and technical compliance.

Get Cloud GTM ROI​

ROI is what every ISV aims to obtain from the Cloud Marketplace. Yet, realizing a high ROI demands a comprehensive plan. Most ISVs, however, are missing this crucial component. We can help!

Increase ARR by 10% or more

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