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Navigating cloud marketplaces can be a complex journey for software vendors. It’s not just about having a robust product—success requires strategic positioning, seamless deployment, and effective sales enablement. Recently, CloudAtlas partnered with a leading Data Analytics platform to optimize its presence in the Google Cloud Marketplace. Here’s a look at the tailored strategies we used to set them up for future success.
Driving Marketplace Success for a Data Analytics Platform: A Case Study by CloudAtlas
Navigating cloud marketplaces can be a complex journey for software vendors. It’s not just about having a robust product—success requires strategic positioning, seamless deployment, and effective sales enablement. Recently,
Unboxing Value: Mastering SaaS Pricing Strategies with CloudAtlas
Pricing software is more than just slapping a number on it. It’s a strategic process, especially for Software-as-a-Service (SaaS) companies, that involves packaging, segmentation, and understanding customer needs.
Streamlining Success: How to Create a Seamless Onboarding Experience from the GCP Marketplace
In the competitive landscape of cloud marketplaces, Independent Software Vendors (ISVs) have a unique opportunity to scale their business by leveraging the Google Cloud Platform (GCP) Marketplace.
The SOUP-ercharged Cloud Marketplace Methodology You Need to Know
Standard Offers (SO) and Usage-Based Pricing (UP) are reshaping how software is sold in Cloud Marketplaces. They offer a refreshing, customer-centric alternative to traditional private offers and rigid pricing structures.
CloudAtlas is Your Missing Marketplace Ingredient
Do you have a team of dedicated product experts with substantial marketplace experience? If not, consider bringing CloudAtlas in for supplemental help.