How Docebo Launched on AWS Marketplace with Sales-Ready Precision
When it comes to launching on AWS Marketplace, it’s not just about going live—it’s about going live with impact. Docebo, a leader in learning management systems, understood this well. Their recent debut on the AWS Marketplace wasn’t just a listing—it was a full-fledged, sales-ready go-to-market (GTM) motion.
🚀 As one of the fastest-growing ISVs, Docebo recognized that success on AWS means more than visibility. It means precision, co-sell alignment, and repeatable growth. That’s why they didn’t settle for the basics—they built for scale from Day One.
A Strategic Collaboration for GTM Success
To make their AWS launch a high-impact success, Docebo partnered with Suger and CloudAtlas. This strategic collaboration brought together automated marketplace setup, co-sell enablement, and a strong GTM foundation. The result? A fully operational sales engine built right into their AWS listing.
💡 Here’s what went into the launch:
- Tailored co-sell materials aligned with AWS field priorities
- Messaging that translates ISV value into AWS-seller language
- Repeatable, scalable GTM playbooks designed to drive consistency and growth
More Than a Listing—A Launchpad for Growth
Docebo’s AWS Marketplace debut is proof that when done right, launching on a cloud marketplace can fuel both visibility and velocity. From tailored messaging to co-sell engagement, every detail was crafted to resonate and repeat.
Read the entire case study here: Full Docebo case study
