CloudAtlas and Fractivo Partner to Advance Cloud Marketplace GTM Strategy

Ryan Vankessel joins CloudAtlas as Strategic Advisor, bringing deep AWS co-sell and marketplace experience to clients navigating cloud GTM complexity

Strategic Alignment for Cloud Growth

CloudAtlas has formed a strategic partnership with Fractivo, a boutique advisory firm specializing in cloud go-to-market (GTM) and co-sell strategy. As part of this collaboration, Ryan Vankessel, founder of Fractivo and former AWS leader, joins CloudAtlas as a Strategic Advisor. With over 15 years of experience guiding software companies through the nuances of AWS Marketplace and co-sell programs, Ryan brings practical expertise to ISVs seeking to operationalize and scale their marketplace motions.

This partnership combines the automation and delivery capabilities of CloudAtlas with Fractivo’s strategic GTM frameworks—offering a more complete approach to cloud marketplace execution.

Fractivo’s Role in Modern Cloud GTM

Founded by Ryan Vankessel, Fractivo was created to address a growing challenge in the cloud ecosystem: the lack of strategic guidance for software providers navigating cloud marketplaces and partner programs.

Fractivo focuses on three critical pillars of GTM success:

•         Strategic Cloud Partnerships – Aligning ISV offerings with cloud hyperscaler priorities to drive efficient growth
•         Marketplace Optimization – Helping companies streamline listing processes and maximize visibility on platforms like AWS Marketplace
•         Operational GTM Frameworks – Developing processes that enable repeatable success beyond initial launches

“This collaboration amplifies Fractivo’s ability to deliver even deeper value, as we integrate our tailored strategic guidance with CloudAtlas’s advanced GTM services.”
— Ryan Vankessel, Founder of Fractivo

Ryan Vankessel: Strategic Advisor with AWS Marketplace Depth

Ryan’s industry background includes five years leading the ISV and startup segment at Amazon Web Services, where he worked directly with SaaS providers to build scalable co-sell programs and marketplace strategies. He has also held executive roles in sales and alliances at high-growth software companies, including Seal Software (acquired by DocuSign).

As Strategic Advisor to CloudAtlas, Ryan will support ISV clients by:

•         Refining AWS Co-Sell Strategy – Ensuring go-to-market motions are aligned with field seller expectations
•         Accelerating Marketplace Readiness – Helping teams navigate listing requirements and build compelling, compliant offers
•         Developing Scalable GTM Programs – Creating sustainable frameworks for long-term growth across AWS, Azure, and Google Cloud

Docebo Case Study: From Strategy to Execution

One of the earliest joint success stories is Docebo, a leading learning management system provider. Facing a need for stronger AWS engagement and marketplace readiness, Docebo partnered with CloudAtlas and Fractivo to address three core areas:

•         Aligning messaging with AWS field seller needs
•         Establishing a differentiated, compliant AWS Marketplace listing
•         Building a repeatable GTM framework to support growth

“We needed expert guidance to translate our value to AWS into a compelling marketplace presence and effective sales motion.”
— Irina Furman, Partner Marketing & Strategic Partner Operations, Docebo

What This Partnership Means for ISVs

The combined strengths of CloudAtlas and Fractivo provide a practical solution for ISVs navigating the increasingly complex cloud ecosystem. Benefits include:

•         ⏱ Accelerated Execution – Fractivo’s frameworks, paired with CloudAtlas’s AI-powered GTM tools, reduce time-to-launch for marketplace and co-sell initiatives.
•         📈 AWS-Centric GTM Alignment – Ryan’s background ensures alignment with AWS seller motions, helping ISVs avoid common missteps and build seller-ready collateral.
•         🔁 Scalable GTM Infrastructure – Clients gain access to systems that extend beyond the first listing—ensuring readiness for long-term growth and hyperscaler collaboration.

“We will personally guide your strategic approach to ensure your messaging, marketplace presence, and co-sell strategy align precisely with AWS seller expectations.”
— Ryan Vankessel

Next Steps

If you’re preparing for marketplace entry or looking to optimize your co-sell strategy, CloudAtlas and Fractivo offer a proven, end-to-end approach.

📍 Explore our platform at cloudatlas.pro

📧 Contact us to learn how this partnership can accelerate your cloud GTM efforts

Accelerate your GTM with specialized guidance, AI-driven intelligence, and a team committed to your success.