Accelerate Your Marketplace Growth with CloudAtlas: Expert Customer Acquisition, Strategic Insights, and Tailored Services—All Managed Within Our Rocket Portal Interface

Disclaimer: These logos are unaffiliated with CloudAtlas. They are companies that demonstrate the previous experience of our CEO leading the Marketplace Practice at another Google Partner. His experience with each of these customers is what he brings to the table.

Maximize Your B2B Marketplace Capabilities

Marketplaces offer tremendous growth opportunities, but success depends on expertise and the effectiveness of operations. Many businesses struggle with launching, growing, and optimizing marketplaces, leaving revenue untapped.
CloudAtlas helps ISVs dominate cloud marketplaces through strategic GTM partnerships, innovation, and marketplace mastery. We are a trusted advisor and champion of ISV success, shaping the future of cloud software delivery.

Our Value Proposition

Instant Access to
Marketplace Expertise

Get on-demand strategic and operational support with an Atlas Express subscription.

Proven Methodology for
Scalable Growth

The SOUP (Standard Offers and Usage Pricing) framework boosts growth with faster time-to-value and optimized pricing.

Comprehensive
Marketplace Services

We cater to all your marketplace needs—launching, revamping, or consulting.

Data-Driven Decision Making

Our data-driven insights help maximize your marketplace performance.

Partnership Approach

We work with you to tailor solutions to your needs for tangible outcomes.

Partner with CloudAtlas to accelerate your B2B marketplace growth with a proven methodology.

Services Overview

Instant Marketplace Expertise: Atlas Express Subscription

On-Demand Access to Marketplace Operations and Strategic Support

Launch with Confidence: Marketplace Readiness

Comprehensive Guidance for a Successful Marketplace Launch

Revitalize Your Marketplace: Marketplace Revamp

Expert Assessment and Optimization for Existing Marketplaces

Accelerate Growth with SOUP

The Proven Methodology for Scalable Marketplace Growth

Proven Marketplace Leadership: Meet Our CEO

CloudAtlas is led by a seasoned marketplace executive with a proven track record of driving exceptional results. As a former leader at SADA, a top Google Cloud Partner, our CEO spearheaded the development and launch of a thriving marketplace program that delivered significant revenue growth and operational efficiency.

Developed a Marketplace Program

Onboarded over 70 Vendors

Pioneered Containerized
SaaS Accelerator

Delivered Seamless Deployment Experiences

Empowered ISVs with
Tailored Strategies

Your Marketplace Success Starts Here

Our CEO brings a unique blend of strategic vision, operational expertise, and hands-on experience to every client engagement. Partner with CloudAtlas to maximize the potential of your B2B marketplace.

Our Partners

We collaborate with top-tier partners to ensure our recipes are always on point.
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Chef’s Special Reviews

The SOUP Methodology: Accelerate Your B2B Marketplace Growth

At CloudAtlas, we believe that Standard Offers and Usage Pricing (SOUP) is the key to scalable growth for B2B marketplaces. This proven methodology focuses on delivering rapid time-to-value for customers, simplifying onboarding, and streamlining operations.

How the Soup Works?

We help you create standardized product offerings that are easy for customers to understand and purchase. This eliminates confusion and accelerates the buying process.
We implement usage-based pricing models that align costs with value, making your product more accessible and attractive to a wider range of customers. This also allows for greater revenue potential as customers scale their usage.

Why SOUP is More Effective Than Traditional Approaches

Many B2B marketplaces use private offers and co-selling, which can be slow and cumbersome. Private offers involve negotiation and customization, while co-selling depends on partner expertise and alignment.

SOUP offers a streamlined, customer-centric approach for faster time-to-value. Simplified onboarding and pricing enable quick benefits, leading to higher adoption rates and increased revenue.

SOUP streamlines co-selling with standardized offers and transparent pricing, allowing partners to promote your product without expertise in your specific domain.

The Benefits of the Soup

Faster Time-to-Value

Streamlined Operations

Scalable Growth

Improved Customer Experience

Effective Co-Selling

Let’s Discuss Your Marketplace Goals

Connect with our experts for a personalized consultation. We’ll assess your needs, discuss your vision, and explore how our solutions can accelerate your marketplace growth.

Our Secrets to Dominating the Marketplace

AtlasExpress pricing
Navigating cloud marketplaces can be a complex journey for software vendors. It’s not just about having a robust product—success requires strategic positioning, seamless deployment, and effective sales enablement. Recently, CloudAtlas partnered with a leading Data Analytics platform to optimize its presence in the Google Cloud Marketplace. Here’s a look at the tailored strategies we used to set them up for future success.
Navigating cloud marketplaces can be a complex journey for software vendors. It’s not just about having a robust product—success requires strategic positioning, seamless deployment, and effective sales enablement. Recently,
Pricing software is more than just slapping a number on it. It's a strategic process, especially for Software-as-a-Service (SaaS) companies, that involves packaging, segmentation, and understanding customer needs.
In the competitive landscape of cloud marketplaces, Independent Software Vendors (ISVs) have a unique opportunity to scale their business by leveraging the Google Cloud Platform (GCP) Marketplace.
Standard Offers (SO) and Usage-Based Pricing (UP) are reshaping how software is sold in Cloud Marketplaces. They offer a refreshing, customer-centric alternative to traditional private offers and rigid pricing structures.
Do you have a team of dedicated product experts with substantial marketplace experience? If not, consider bringing CloudAtlas in for supplemental help.

Frequently Asked Questions

CloudAtlas is your strategic partner in conquering the cloud marketplace landscape. We help independent software vendors (ISVs) succeed by simplifying the process of getting listed, creating a frictionless buying experience, optimizing go-to-market (GTM) strategies, and maximizing cloud commit consumption. Think of us as your “cloud sherpa” guiding you to new heights in GCP, AWS, and Azure Marketplaces.

Great question! Cloud marketplaces like GCP, AWS, and Azure are not just new channels; they’re growth multipliers. They allow you to tap into a vast customer base, provide the ability for customers to burn down cloud commitments with your product, and offer frictionless procurement and deployment experiences. By leveraging cloud marketplaces, you make it easier for enterprises to buy, deploy, and use your solutions. And easier sales are better sales!

We don’t just list your product; we ensure it thrives. While others may sell success stories, we’re obsessed with your success. Our tailored strategies, white-glove service, and deep marketplace insights set us apart. We focus on:

  • Product-Led Growth Strategies: Ensuring your product speaks for itself and drives adoption.
  • Collaborative GTM Planning: Co-sell strategies that align with cloud provider sales teams.
  • Frictionless Deployments: Streamlining the experience from purchase to deployment. We believe every ISV deserves their moment in the sun, and we’re here to make it happen. 

Ah, the SOUP Methodology—a CloudAtlas exclusive! SOUP stands for Standard Offers and Usage-based Pricing. It’s our recipe for marketplace success, ensuring your product is structured to maximize customer value and cloud commit consumption. We focus on creating compelling offers and pricing models that are simple for your customers to understand, deploy, and scale. Think of it as the secret sauce that makes your cloud marketplace presence irresistible. 

“Click-to-deploy” is like the one-click purchase of the cloud world. It enables your customers to quickly deploy your solution directly from the marketplace with minimal friction. This is crucial because the easier you make it for customers to start using your product, the higher the chance they’ll stick around. We help ISVs assess their readiness for click-to-deploy, and if they’re not ready, we provide a roadmap to get there, driving faster time to value for your customers.

Absolutely! Our “SaaS Pricing Optimization” service is designed to help you explore all pricing models, from flat-rate to consumption-based pricing. We’ll guide you in choosing the best approach for your product and customer base and ensure it aligns with marketplace standards. Need to integrate usage-based pricing? We’ve got a layered infographic and a personalized strategy session to get you there. 

We start with a Marketplace Success Plan that includes:

  • SWOT Analysis: Understanding strengths, weaknesses, opportunities, and threats.
  • 1-Year Unique Plan: Tailored to your product and market.
  • Solution Validation and Gap Analysis: Identifying what needs to be done to pass marketplace requirements.
  • Frictionless Deployment Blueprint: Ensuring smooth onboarding and deployment for your customers.

In other words, we don’t just get you listed; we make sure you shine!

This is our premium subscription service where we offer high-impact marketplace strategy without the full-time commitment. Think of it like hiring a world-class chef to design your menu but without needing to run a 5-star restaurant. You get direct access to top-tier strategists who will help craft, optimize, and execute your cloud marketplace strategy. And you only pay for the time you need!

We partner closely with marketplace teams, understand their unique requirements, and align your strategy to fit seamlessly into their ecosystem. Our relationships with these providers are designed to give you insider insights and an upper hand in making your marketplace journey a success. We are not just about compliance; we are about collaboration, co-sell strategies, and maximizing growth.

Starting is simple! Reach out to us for a discovery call where we dive into your needs, challenges, and goals. From there, we can craft a customized path forward—whether it’s a complete marketplace readiness assessment, GTM strategy, or an exclusive workshop using Google Cloud’s Solution Acceleration Toolkit. Let’s make your cloud marketplace journey not just successful but legendary.

Results vary based on your product, market, and commitment, but our clients often see:

  • Faster time to market with fewer roadblocks.
  • Enhanced product positioning and visibility.
  • Seamless customer experiences that drive retention and expansion.

In short, we help you move from being just listed to being loved in the marketplace.

We believe in constant evolution. Our services are sold in 2-hour chunks that include specific objectives and subtasks, allowing us to adjust strategies based on real-time feedback and market changes. This agile approach ensures that you’re always ahead of the curve, adapting and thriving as the marketplace evolves.

We’re on a mission to transform the cloud marketplace experience for ISVs and their customers. From new productized services to deepening our partnerships with industry leaders, we’re always innovating. Keep an eye on our vodcast series and upcoming customer portal launch for more exciting developments!

If you’re not yet convinced or have specific needs not covered in our FAQ, we’re all ears! Contact us directly, and let’s chat. We’re here to help you succeed in the cloud marketplace, one smart strategy at a time.

Get in Touch with Our Chefs

Address: Louisville, Kentucky